Anyone who knows just a little bit about SEO will know just how much is involved to ensure proper SEO tactics are used. With so much being involved in SEO, it means there are lots of ways it can go wrong. If you are trying really hard to improve your ranking in search engines, but aren’t really seeing the success you would expect, then it can be really disheartening.
Before you throw in the towel, it is important that you do some further research and ensure you are not making some of the common SEO mistakes. It is very easy to fall into making some of the mistakes listed below, and even some of the best SEO professionals are guilty of making some of these at one point in their career!
So, have a read on below at some of the most common SEO mistakes that you should look to avoid:
Ignoring Search Intent
Search intent is very important, and it is finally getting the recognition it deserves. It is now more important than ever that you not only understand search intent, but choose the correct keywords to target. This refers to the reasons behind a particular search. So, for example, if someone searches for “buy new apple laptop” they have a transactional intent, because they are looking to make a purchase, but if someone searches for “is Christmas Eve a public holiday” they have an information intent.
Forgetting About Mobile
We work a lot on our desktop, creating the website and doing other related activities, so that it becomes easy to forget about what your website looks like on a mobile device. It is important you don’t forget about your mobile traffic, as this is likely the device with the largest percentage of your traffic. So, when you are making updates to your site, make sure you preview the changes on both a desktop and mobile, you could even check in a tablet as well, just to be safe.
Not Including Schema
Schema can be very difficult to wrap your head around, but these days there are lots of tools out there to help you! Schema is important because it acts as the code that search engine bots, like Google, use to completely understand what your website is about. While these search engine bots are getting much better at understanding your website, giving them a little helping hand can’t hurt!
Poor Quality Links
Link building is probably the most essential part of external SEO, and there are a lot of mistakes that can be made here. It is vital that you ensure you are gaining enough backlinks to your website, but they need to be from quality sites that are actually relevant to your own site. Having too many poor or spammy links can result in a penalty from Google.
No Clear Set SEO Goals
Before you venture on your SEO journey, it is important that you have set some goals. You should set realistic goals, keeping in mind that SEO does take a long time to show results. This means you have to be consistent in your quest for SEO domination. Think beyond the typical goal of wanting to increase traffic, as an increase in traffic is one thing, but it may not translate into something else, like more sales, for example.
Not Creating The Right Type of Content
When people think of content, they think actual text, but in reality there are so many different forms of content. These days people really enjoy their content through videos or even podcasts, so if you have the resources, this is certainly something that you should consider investing in. It is important that you know your target audience can create the type of content, in the format that they enjoy the most.